The 90% Close Rate: How the Right Infrastructure Turns "Maybe" into "Where Do I Sign?"

By Taylor Treese

Date: December 2, 2025

We've all been there. You have a Discovery Call that feels electric. The rapport is high, the prospect is nodding, and you can clearly see how you can improve their business. You send the proposal, and then…

Silence.

Why does this happen? Usually, it’s not because the prospect doesn't trust you. It’s because they don't trust the process. They're scared of paying for "talk" and getting no results.

But what if you could flip that dynamic?

What if you could reveal the result before they even paid a dime?

We are observing a trend among business coaches utilizing the TIMBUC Business Coaching Platform: an exceptionally high close rate—sometimes exceeding 85-90%. Here’s why having a dedicated platform is the key to closing high-ticket deals.

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1. Selling the System, Not the Person

When you sell "coaching," you're selling your time and your expertise. That is intangible and difficult for a prospect to appreciate.

Using TIMBUC during the sales process means you are selling a proven system.

• Without TIMBUC: "I will help you fix your operations." (Vague, risky).

• With TIMBUC: "Here is the 12-step Operational Roadmap we will track in your portal. You can see exactly where we start and where we finish." (Concrete, safe).

When a prospect sees a dashboard, a roadmap, and structured KPIs, they aren't investing in a conversation; they are investing in an asset.

2. The Power of "Co-Creation."

The most effective sales calls aren't pitches; they are collaborative work sessions.

Top-performing coaches are using TIMBUC’s assessment tools live during calls. By entering the prospect's data into the platform in real time, the prospect watches their pain points turn into data visualizations.

The Psychology of the Close: The Endowment Effect

Why does seeing their data on a dashboard increase close rates?

Behavioral economists call it the Endowment Effect. Humans value things more highly once they feel they "own" them.

When a prospect sees a PDF proposal, they are simply looking at your document. But when you create a profile for them in TIMBUC and input their specific numbers live during the call, their brain begins to see the account as their own. They psychologically "move in" to the software before signing the contract. Walking away then feels like losing something they already possess.

3. The "Self-Funding" Close (Finding the Hidden Money)

The biggest objection in high-ticket coaching is always price. "I don't know if I can afford $5k a month."

TIMBUC alters this conversation by securing the money for them.

Using the proprietary Assessment integrated into the platform, you can guide a prospect through 24 specific business areas during the demo. The software automatically calculates lost revenue based on their inputs.

Suddenly, the conversation shifts:

• Old Conversation: "Can you afford my fee?"

• TIMBUC Conversation: "We just identified $120,000 in lost revenue in your shipping and accounts receivable alone. My fee is only $10,000 to help you capture that. Does it make sense to trade $10k for $120k?"

When the software does the math, the ROI becomes undeniable.

4. Professionalism as a Differentiator

The market is saturated with "gurus" operating from disorganized Google Drives and haphazard email threads.

When you offer a prospect their own dedicated client portal on day one, you instantly set yourself apart from 99% of the competition. It shows that you are a professional, not an amateur. High-value clients want to work with experts who take their own business infrastructure as seriously as they take their clients'.

5. Tactical Takeaway: The "Screen Share" Close

Next time you are on a discovery call, don't say, "I'll send you a proposal." Try this instead:

1. Open TIMBUC and share your screen.

2. Say: "Instead of just talking about this, let me build out a quick roadmap of what our first 90 days would look like."

3. Create their Client Portal right in front of them (add their logo if you have it).

4. Add the top 3 KPIs you discussed (e.g., "Revenue," "Lead Flow," "Retention").

5. Ask: "Does this look like the right set of priorities for us to track?"

By the time they say "Yes," they have basically agreed to hire you. You aren't pitching anymore; you are planning.

The Bottom Line

If you're having trouble turning a "great conversation" into a "signed contract," consider examining your infrastructure.

Are you asking them to trust your words, or are you showing them the vehicle that will get them to their destination?

The coaches with the highest close rates aren't the most talkative.

They're the ones equipped with the best tools.

Ready to stop pitching and start closing?

Let’s discuss!