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GROWTH MARKETING

OBJECTIVE

Cyberleaf, a cybersecurity solutions provider, sought to expand its network of MSPs (Managed Service Providers) resellers. The goal was to create a lead generation system that consistently produced high-quality leads with minimal effort while positioning Cyberleaf as a trusted advisor in the cybersecurity space.

SCOPE of WORK

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TIMBUC developed a growth marketing strategy centered on education and trust-building. By creating a series of valuable lead magnets and educational content, we transformed Cyberleaf’s brand into a go-to resource for MSPs.
 
  • Lead Magnets: We started with compelling resources, such as guides and whitepapers, designed to attract MSPs interested in cybersecurity solutions.
  • Trust-Building Content: To further solidify Cyberleaf's position as an industry authority, we expanded our value offerings by launching a dedicated podcast. This bi-monthly series featured insightful discussions on the latest cybersecurity news, emerging trends, and innovative solutions. By inviting renowned guest speakers—including industry leaders, cybersecurity experts, and thought leaders—we provided our audience with diverse perspectives and actionable insights. This initiative not only showcased Cyberleaf's expertise but also fostered deeper engagement and trust within the cybersecurity community.
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CyberBytes is Cyberleaf's bi-monthly podcast. It offers expert insights on the latest cybersecurity trends, news, and solutions. Featuring industry leaders and guest speakers, it positions Cyberleaf as a trusted authority while providing actionable knowledge to the cybersecurity community.

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BUILDING TRUST

As the final pillar of Cyberleaf's Growth Marketing strategy, we developed specialized courses designed to deepen trust and deliver value to MSPs and CISOs. These courses were offered to individuals who had already engaged with our value-driven content, such as guides, whitepapers, and other resources. By nurturing these relationships, we positioned ourselves as a trusted partner, making it easier for our audience to embrace our messaging and take the next step toward collaboration.

TEACH A MAN TO FISH...

The courses focused on unlocking profitability through proven cybersecurity sales strategies, helping MSPs build confidence in securing larger, more lucrative accounts. For CISOs, the curriculum provided cutting-edge tactics to protect corporate assets in an ever-evolving threat landscape, reinforcing their trust in Cyberleaf as a thought leader and solutions provider.
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Over 50% of the MSPs who attended our two-day training course became resellers of Cyberleaf's solutions 

By empowering both audiences with actionable knowledge, we didn’t just educate—we built lasting trust. This trust became the foundation for stronger relationships, enabling us to confidently guide them toward closing deals. Through this approach, we demonstrated that trust isn’t just a byproduct of our strategy—it’s the core of how we help our clients grow.

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