Is your AdWords account as effective as it could be?
Unless you’ve audited your AdWords account, you can’t know for sure.
What is an Account Audit?
According to The Search Engine Journal.....
A Google Ads (or Facebook) account audit is the process of evaluating the effectiveness of your campaigns.
An audit can reveal hidden issues that need to be addressed. Once you’ve identified these issues, you can get to work improving the overall health and performance of your account.
While there are many automated tools and services that provide algorithmic-based audit results and grades for your account, they often lack the context of your marketing goals and your target audience.
The key to a good audit is to:
Identify what you’re going to review and understand the importance of it.
Review and document the status of each item in the audit.
Make detailed notes and call out examples of items that need to be revisited or addressed in the post-audit action plan.
The audit itself isn’t the time to make account or campaign updates (unless you uncover something so critical that it must be addressed immediately).
It’s important to get into, through, and out of the audit process delivering a report and results that can be put into an action plan for one-time follow-up activities and processes for ongoing management adjustments.
The last thing you want to do is start an endless audit that has changing objectives.