Landing Pages & Websites
Not All Websites
Or Landing Pages are Built
With the Goal of Converting Visitors Into -
We Offer AGILE Development
Template Driven as well as Custom Designs
We also Support Several CMS Platforms:
Elements that make up an effective Website or LP
Real world examples from top notch sites.
The Contextual Hero Image and/or Video (Daily Harvest)
This primary image or video is the first thing visitors will see and focus on, and it's often the hook that keeps them reading, scrolling and engaged.
The Call to Action (Netflix / Dropbox)
CTAs should be obvious (from a design perspective) and compelling (from a copy perspective). Our best practice advice is to remove any clutter, too much text and/or secondary links that might cause someone to be confused and leave your page before converting.
The Value Proposition (Uber)
Uber does an amazing job of highlighting the most difficult things about taking a traditional taxi, which also shows how its service is superior. The simple (yet highly effective) copy above, taken from the Uber homepage, excellently conveys the simplicity and ease that lies at the heart of what makes it such a tempting service:
One tap and a car comes directly to you
Your driver knows exactly where to go
Payment is completely cashless
The Feature / Benefit (Popeye)
Visitors to your site are much more likely to convert if they understand the benefits they’ll receive by following through with your CTA.
The Testimonial (Dribble)
Testimonials are a form of social proof. Visitors are much more likely to convert on your website or landing page if they believe others have done it before them and are happy with the results.
Social proof - testimonials, reviews, partner logos and videos - can be a fast and effective way to build credibility with your prospects.