(GA, UA or GA4)
Google Analytics is a web analytics service offered by Google that tracks and reports on your website traffic. Google launched the service in November 2005 after acquiring Urchin. It has become an industry standard.
What Does GA Do?
Understanding visitor behavior is one of the most fundamental parts of running a successful ad campaign.
It's nearly impossible to have a successful eCommerce or direct marketing offering without understanding your visitor's behavior.
However, Google Analytics (also referred to as GA or GA4) can be cumbersome to get configured properly and learn how to use to your advantage.
Your Questions Answered
The average amount of time visitors stay
The age and gender of those visiting your site
Your most popular pages
The device visitors use to view your site
Imagine trying to sell online and fully understanding all the above questions, and many more?