Google Analytics
(GA, UA or GA4)

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Google Analytics is a web analytics service offered by Google that tracks and reports on your website traffic. Google launched the service in November 2005 after acquiring Urchin. It has become an industry standard. 

What Does GA Do?

 
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Understanding visitor behavior is one of the most fundamental parts of running a successful ad campaign. 

It's nearly impossible to have a successful eCommerce or direct marketing offering without understanding your visitor's behavior.

However, Google Analytics (also referred to as GA or GA4) can be cumbersome to get configured properly and learn how to use to your advantage.

Your Questions Answered

The average amount of time visitors stay

The age and gender of those visiting your site

Your most popular pages

The device visitors use to view your site

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Imagine trying to sell online and fully understanding all the above questions, and many more?